The Success of Dell's Business Innovation Model Essay

The Success of Dell's Business Innovation Model - Essay Example The company had later adopted its name from its owner. What began as a humble beginning was not confined to its small size. Over years Dell had transformed its business from a small company to one of the largest multinational companies in the whole world. It took Dell less than 30 years to transform itself under the competent leadership of Mr. Dell. The first step towards this beginning commenced when it was first decided that the company would go public. Initially 34.2 million dollars were raised from the initial public offering made by the company. The success of the company can be analyzed in retrospect. Product innovation has been one of the chief reasons by which the company has been an important reason for the success of the company. This could be understood better if one analyzes the range products that are being offered by the company. The business expanded from its initial offering of computer hardware to include a wide variety of products ranging from personal computers and storage devices to camera and printers. Dell now involves a considerable portion of IT services. Selling products produced by third party has been one of the common practices adopted by companies and Dell is no exception. The primary aim of an organization is to create value for its customers and deliver it to them at most affordable price. Business innovation is just the process by which an organization achieves this goal in the most successful manner. The idea behind any innovation is to create a unique business which enhances its value immensely and make it popular among the customers. It is believed that revamping of the business by incorporating innovative practices in it raises the value proposition of the business and propels it ahead of its competitors (Rajala, Westerlund and MÃ ¶ller, 2012). Research work of Osterwalder had identified nine different dimensions of business innovation; namely core capabilities, partner network, value configuration,